Coffee Shop
“Brewing a Brand Experience”
This wasn’t just about information – it was about forging a unified
company culture.
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The Challenge
Local café Horizon Coffee Co. had the product, the vibe, and a loyal neighborhood base — but their digital presence didn’t match the in-store experience.
Their website felt outdated, lacked storytelling, and didn’t showcase their signature drinks, roasting process, or community events. Online ordering was clunky, merch sales were underutilized, and their brand identity wasn’t translating past the four walls of the shop.
They needed a polished, high-quality brand ecosystem that captured the warmth of their café, elevated their craft, and helped them scale beyond foot traffic.
Our Approach
We approached Horizon Coffee Co. with the same care and precision they put into every cup. Our focus was on creating a digital and visual experience that not only reflected the soul of the café — but enhanced revenue streams through online ordering, merchandise, and consistent branding.
We leaned into cozy textures, warm tones, and handcrafted elements, paired with modern UI meant to feel clean, premium, and effortless.
Key upgrades included:
- A refreshed brand identity conveying craftsmanship, community, and premium quality
- A high-end website redesign with lifestyle photography, product storytelling, and seamless navigation
- Integrated online ordering + pickup flow, optimized for speed and repeat customers
- Merchandising strategy featuring tumblers, tote bags, apparel, and loyalty incentives
- Menu and product page overhaul with custom icons, allergen transparency, and seasonal promos
- SEO optimization to boost local discovery and “coffee near me” ranking
- Event + workshop calendar for latte art classes, tasting nights, and collaborations
- Social media brand kit for consistent reels, promos, and café updates
The Outcome
After launch, Horizon Coffee Co. saw:
- 68% increase in online ordering conversions
- 45% rise in merch sales within the first 60 days
- 3× more engagement on social media from cohesive branding
- Higher foot-traffic consistency due to digital promo visibility
- Streamlined pick-up orders with fewer in-store delays
- Positive community feedback crediting the new site as “modern, peaceful, and warm”
Their brand finally matched the quality of the coffee they serve.
What We Delivered
- Full brand identity refresh
- Website UI/UX redesign
- Custom photography & product styling
- Online ordering integration
- SEO foundation + Google Business optimization
- Social media brand kit
- Merchandise concepting (tumblers, apparel, totes)
- In-store marketing materials (menus, stickers, signage)
" As we continued to use their tool and found more use cases, our feature requests quickly found their way into their backlog. "
"Their team understood our goals immediately, and every iteration brought us closer to a refined, meaningful experience."
"From the initial concept to final delivery, the process was fluid and collaborative — we always felt heard."
