Fashion
“Precision, Care, and Credibility in Every Detail”
This wasn’t just about information – it was about forging a unified
company culture.
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The Challenge
Harbor Point Medical Group, a growing multi-specialty practice, delivered exceptional patient care — but their external communication and branding didn’t match their clinical excellence.
Their website was outdated, lacked clear service breakdowns, and wasn’t optimized for patient experience. Marketing materials were inconsistent across departments, and patient intake documents felt confusing and unpolished. Additionally, their office lacked branded cohesion, and community events did not reflect a professional, trusted medical presence.
They needed an elevated digital and in-person identity that communicated trust, expertise, and warmth — values at the core of modern healthcare.
Our Approach
We created a full medical branding and communication system designed around clarity, accessibility, and patient trust.
Our strategy focused on four pillars: modern website design, consistent marketing, professional patient-facing materials, and polished event + office experiences.
Website Enhancements Included:
- Complete UI/UX redesign tailored to patient navigation
- Clear service pages for each specialty (primary care, cardiology, pediatrics, etc.)
- Doctor profile layouts highlighting credentials, specialties, and patient philosophies
- Online appointment system integrated for ease of scheduling
- Mobile-first optimization, essential for healthcare visitors on the go
- Blog and resource center for patient education
- HIPAA-conscious design recommendations
- SEO foundation for local search results and condition-based keywords
The result: a professional, calming, and highly intuitive patient experience.
Marketing & Digital Communications
We elevated Harbor Point’s voice and presence through structured, ongoing marketing tailored to healthcare regulations and best practices.
- Monthly content calendar with health tips, physician spotlights, awareness-month campaigns
- Short-form video series wellness reminders, FAQs, meet-the-doctor clips
- Email campaigns for reminders, new patient onboarding, seasonal updates
- Patient education posts covering common conditions and treatments
- Google + review strategy to build social proof
- LinkedIn presence for physicians and administrators
- Clinic-wide brand consistency across messaging and visual design
Branded Patient Materials & Office Collateral
We crafted a clean, modern brand identity that extended through every patient touchpoint.
- New patient welcome packets
- Branded intake + consent forms
- Prescription notepads
- Referral pads
- Appointment reminder cards
- Lobby signage with clear wayfinding
- Staff apparel design (scrub embroidery, jackets, badges)
- Branded care instructions for post-visit follow-ups
Each piece was designed to feel professional, clear, and comforting.
Community Events, Activation & Office Setup
We supported Harbor Point’s involvement in local health fairs, community events, and patient appreciation days by designing polished medical-grade setups.
- Event booth design (banner walls, table runners, informational brochures)
- Giveaways & branded items such as hand sanitizers, pens, cold packs, bandage kits, water bottles
- Photography & video for future marketing
- Waiting room visual enhancements to create a clean and modern first impression
- Internal signage for departments, exam rooms, and front desk areas
Everything was created to elevate perceived trust and operational excellence.
The Outcome
After implementing the full branding package, Harbor Point Medical Group experienced:
- Higher patient satisfaction due to clearer information and streamlined intake
- Increased website engagement and appointment bookings
- A stronger online reputation with consistent reviews and updated digital presence
- More effective patient communication, improving retention and follow-through
- A polished brand image, appreciated by patients, providers, and community partners
- Improved awareness during community events and health fairs
The practice now looks and feels like the comprehensive, trusted medical provider it is.
What We Delivered
- Website redesign + mobile optimization
- SEO and Google Business enhancement
- Monthly digital marketing
- Social media + video content
- Patient forms and onboarding materials
- Doctor profile photography
- Branded office signage + collateral
- Event booth design + branded giveaways
- Email automation + reminder flows
- Print and digital patient education tools
" As we continued to use their tool and found more use cases, our feature requests quickly found their way into their backlog. "
"Their team understood our goals immediately, and every iteration brought us closer to a refined, meaningful experience."
"From the initial concept to final delivery, the process was fluid and collaborative — we always felt heard."
