Pilates Studio
“Strength in Branding & Strategy”
This wasn’t just about information – it was about forging a unified
company culture.
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The Challenge
Elevate Pilates Studio had a devoted client community and beautifully run classes — but their marketing presence wasn’t reflecting the premium experience they offered.
Their monthly promotions felt inconsistent, social media was sporadic, and there was no cohesive branding across digital and physical touchpoints.
Merch sales were minimal, and new client inquiries relied heavily on word-of-mouth.
They needed a structured, ongoing marketing system and branded merchandise that strengthened community loyalty and increased recurring revenue.
Our Approach
We developed a long-term retainer marketing program built to keep Elevate Pilates Studio top-of-mind, visually consistent, and effortlessly active across all platforms.
The strategy blended clean, wellness-driven design, intentional monthly content, and curated merch that clients would actually use — extending the brand far beyond class time.
Key marketing upgrades included:
- Monthly content calendar including promos, class highlights, instructor spotlights, and educational wellness posts
- Reels & short-form video creation highlighting movement, form cues, and class energy
- Automated email flows for new clients, workshop announcements, and membership retention
- Photography sessions every quarter for fresh visuals and campaign assets
- Seasonal marketing campaigns tied to challenges, holidays, and new class formats
- Brand consistency across all platforms through templates, color palette, and typography
- Community activation ideas like referral weeks, themed class days, and member features
Branded merchandise & product development:
- Premium grip socks in studio colors
- Branded water bottles + tumblers
- Canvas totes for everyday carry
- Crewnecks & athletic sets designed for comfort and movement
- Yoga & Pilates mats with embossed studio branding
- Class packs, stickers, keychains, and welcome kits for new members
- Custom packaging + retail shelf design for in-studio product displays
Each item was chosen to increase brand visibility, client retention, and recurring retail revenue.
The Outcome
Once our retainer marketing and merch rollout went live, Elevate Pilates Studio experienced:
- Consistent monthly growth in class bookings
- A 72% increase in social media engagement within the first 90 days
- Higher member retention tied to regular communication + community-focused content
- Sold-out merch drops, with grip socks becoming a recurring monthly reorder
- More polished brand perception, reflected in reviews and referrals
- Better lead nurturing, resulting in more newcomers converting into memberships
The studio’s brand finally mirrored the quality of the movement experience they offered.
What We Delivered
- Monthly retainer marketing
- Social media management + content calendar
- Campaign direction + copywriting
- Reels + short-form video production
- Seasonal promotions & event marketing
- Merchandise concepting, sourcing, and production
- Retail display design
- Quarterly photography
- Email automation setup
- Brand consistency guidelines
" As we continued to use their tool and found more use cases, our feature requests quickly found their way into their backlog. "
"Their team understood our goals immediately, and every iteration brought us closer to a refined, meaningful experience."
"From the initial concept to final delivery, the process was fluid and collaborative — we always felt heard."
